There are more URL shortening services than URLs to shorten*. TinyURL launched in 2002, but Twitter’s 140 character limit led to dozens of alternatives including bit.ly, is.gd, snipurl.com, Tweak and the utterly absurd urlshorteningservicefortwitter.com
URL缩短服务比URL缩短*更多 。 TinyURL于2002年推出，但Twitter的140个字符限制导致了数十种替代方案，包括bit.ly ， is.gd ， snipurl.com ， Tweak和完全荒谬的urlshorteningservicefortwitter.com
Do we need another? Google thinks so and has publicly launched goo.gl. The service has been integrated with other Google applications since December 2009 but it’s now open to everyone.
我们需要另一个吗？ Google如此认为，并已公开启动goo.gl。 自2009年12月以来，该服务已与其他Google应用程序集成在一起，但现已向所有人开放。
Goo.gl has a major advantage over the other options: it’s backed by a company which is unlikely to cease trading any time soon. As tr.im users are only too aware, a closed service leads to linkrot — all your shortened URLs disappear in a puff of electronic smoke. As a business model, URL shortening requires huge resources and makes little money.
Goo.gl与其他选择相比具有一个主要优势：它得到了一家不太可能很快停止交易的公司的支持。 只因为tr.im用户才意识到，封闭的服务会导致linkrot-所有缩短的URL都会消失在电子烟雾中。 作为一种业务模型，URL缩短需要大量资源并且几乎没有钱。
As well as stability, Google also claims security and speed. Spam links are automatically removed, up-time is excellent, and you’ll rarely encounter a slow response.
除了稳定性之外，Google还声称安全性和速度。 垃圾邮件链接会自动删除，正常运行时间非常长，并且您很少会遇到响应缓慢的情况。
Statistics fans will also love the reports. I created this link for SitePoint.com — goo.gl/Qm9S. Click it and you’ll see your data instantly appear at goo.gl/info/Qm9S.
统计迷也会喜欢这些报告。 我为SitePoint.com创建了此链接— goo.gl/Qm9S 。 单击它，您将立即在goo.gl/info/Qm9S中看到您的数据。
Still not convinced? How about automated QR code generation? Simply add .qr to the shortened URL to view the image, i.e. goo.gl/Qm9S.qr. Rather than entering a web address, a smartphone user can scan this image and be forwarded to the SitePoint home page.
还是不服气？ 如何自动生成QR码 ？ 只需将.qr添加到缩短的URL即可查看图像，即goo.gl/Qm9S.qr 。 智能手机用户无需输入网址，而是可以扫描该图像并将其转发到SitePoint主页。
Whatever your opinion of Google’s ambitions or URL shortening as a concept, it’s difficult to deny the benefits of goo.gl. Rival services will certainly suffer, but it’s not as though they had a viable business in the first place.
无论您对Google的雄心壮志还是URL缩短都只是一个概念的看法，都很难否认goo.gl的好处。 竞争性服务肯定会遭受损失，但并不是一开始就拥有可行的业务。
Will you switch to goo.gl? Do you know of a service offering better facilities? Is URL shortening swamping the web with unnecessary HTTP redirects?
您会切换到goo.gl吗？ 您是否知道提供更好设施的服务？ URL是否会因不必要的HTTP重定向而缩短使网络泛滥的时间？
* Obviously, that can’t be true but you get the point!
*显然，那不是真的，但您明白了！
翻译自: https://www.sitepoint.com/google-googl-url-shortener/
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