netflix
While the rest of the world watches revenue shrink and tech layoffs close in on a quarter million jobs axed since August 2008, Netflix this week reported profits were up 45%. Revenue was also up 19%, beating Wall Street’s estimates, and the company expects to have over 10.1 million subscribers by the end of this quarter. So much for the slowing demand in its movie rentals that Netflix predicted after profits rose 30% last quarter and the company had 8.7 million subscribers.
自2008年8月以来，全球其他地区的收入都在减少，技术裁员减少了25万个工作 ，但Netflix本周公布的利润却增长了45％ 。 收入也增长了19％，超过了华尔街的预期，该公司预计到本季度末将拥有超过1,010万用户。 Netflix预测电影租赁需求的放缓之所以如此之多，以至于Netflix预测上一季度利润增长30％，该公司拥有870万订户。
(Note: Netflix is planning some customer service staff cuts, but not in the interest of cost cutting — rather they claim that their new Silverlight-based streaming media player is easier to use, and thus requires less support than previous versions.)
(注：Netflix计划削减一些客户服务人员 ，但并不是出于削减成本的目的-而是他们声称基于新Silverlight的流媒体播放器更易于使用，因此比以前的版本需要更少的支持。)
With Netflix bucking the trend and doing so well, advice from founder and CEO Reed Hastings is certainly welcome. Hastings told Fortune magazine about how he came up with the idea for the company and gives some tips on how to ensure business success.
随着Netflix逆势而上并保持良好发展，创始人和首席执行官Reed Hastings的建议无疑是受欢迎的。 黑斯廷斯告诉《财富》杂志 ，他是如何提出该公司想法的，并提供了一些如何确保业务成功的提示。
Target a specific niche. – When visualizing your startup, identify a pain point, says Hastings, and then solve it. You want to be solving a specific problem that people have, not trying to sell them on something that would only be “nice to have.”
定位特定的利基市场。 –在可视化您的启动时，请先确定一个痛点，然后进行解决。 您想解决人们遇到的一个特定问题，而不是试图以只会“很不错”的东西出售他们。
Stay flexible. – Hastings tells Fortune that the original business model for Netflix was not subscription based. When it didn’t work, the company has to evolve and try something else or face going under. He also says that they named the company “Netflix,” rather than “DVDs By Mail,” which has allowed them to move into other areas — such as streaming media. For many web applications, the ability to stay agile means being able to adapt to what your users are doing with your application — even when that means supporting an unanticipated use case. Flickr, for example, famously started life as an online game in which photo sharing was an afterthought.
保持灵活性。 – Hastings告诉《财富》杂志，Netflix的原始业务模型不是基于订阅的。 当它不起作用时，公司必须发展并尝试其他尝试或面对失败。 他还说，他们将公司命名为“ Netflix”，而不是“ DVD DVD by Mail”，这使他们能够进入其他领域，例如流媒体。 对于许多Web应用程序而言，保持敏捷的能力意味着能够适应用户对您的应用程序所做的工作，即使这意味着支持意外的用例。 例如，Flickr最初是作为一种在线游戏开始生活的，在该游戏中，照片共享是事后的想法。
Never underestimate the competition. – Blockbuster didn’t have a competing product in 2003, when Netflix became profitable, so Hastings and company wrongly figured that the old DVD rental stalwart would never launch one. A year later, Blockbuster created Total Access, and to date they’ve put half a billion dollars into it.
永远不要低估竞争。 – 2003年，当Netflix扭亏为盈时，百视达没有竞争产品，因此黑斯廷斯(Hastings)和公司错误地认为旧的DVD租赁公司永远不会推出这种产品。 一年后，百视达创立了Total Access，迄今为止，他们已经投入了十亿美元。
There are no shortcuts. – This is possibly the best advice that Hastings gives: being an entrepreneur isn’t easy. We hear so many rags to riches success stories, about people who created something in their dorm room or garage or after hours and went on to great success almost overnight, that it begins to sound like anyone can do it. And maybe anyone can, but it takes a lot of hard work, and the overnight successes are rare.
没有捷径。 –这可能是黑斯廷斯(Hastings)提出的最佳建议：成为一名企业家并不容易。 我们听到了很多致富成功故事的破烂故事，这些故事是关于在宿舍或车库或几个小时后创造出某种东西并在几乎一夜之间取得巨大成功的人们的，听起来似乎有人可以做到。 也许任何人都可以，但是这需要大量的努力，而且在一夜之间取得成功的机会很少。
Be sure to also check out our post from November about the keys to long term success according to Amazon founder Jeff Bezos.
根据亚马逊创始人杰夫·贝佐斯(Jeff Bezos)的说法，请务必同时查看11月以来的文章，了解长期成功的关键 。
翻译自: https://www.sitepoint.com/the-secrets-to-success-according-to-netflix-ceo/
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