std::ref报错
A new report from Forrester Research analyst Josh Bernoff found that just 16% of US online adults think that corporate blogs are a trusted source of information. Though regular blog readers trust corporate blogs a bit more than the general online populace, Forrester found that company blogs are the least trusted source of product and service information on the web.
Forrester Research分析师Josh Bernoff的最新报告发现，只有16％的美国在线成年人认为公司博客是值得信赖的信息来源。 尽管普通博客读者对公司博客的信任程度比一般在线读者要高，但Forrester发现，公司博客是网络上产品和服务信息的最不可信来源。
Bernoff notes that many consumers think that corporate blogs are an extension of a company’s web site, and thus are just another outlet for the company’s marketing goals. That’s not really surprising given that an earlier Forrester study of Fortune 500 blogs founds that the vast majority were in fact extensions of the company’s marketing efforts.
Bernoff指出，许多消费者认为公司博客是公司网站的扩展，因此只是实现公司营销目标的另一个渠道。 鉴于Forrester对财富500强博客的早期研究发现，实际上绝大多数是公司营销活动的延伸，这并不令人感到意外。
In that study, Forrester found that 56% just republish press releases or already public news, while 70% stick to strictly business topics related to their core product line. It is no wonder that 2/3rds of corporate blogs get no comments.
在该研究中，Forrester发现56％的人只是重新发布新闻稿或已经公开的新闻，而70％的人严格遵循与其核心产品线相关的商业主题。 难怪2/3的公司博客都没有发表评论。
A blog can be a successful and useful part of the web strategy for your company. In July, we made corporate blogging our number one tip for how to speak directly to your customers — which is something you should be striving to do. We counseled that you shouldn’t just write about your company or your products. “Instead, offer insight into your industry, your methods, and your thoughts,” we wrote. We cited the blog of web business software company 37signals, Signal vs. Noise, as a great example of a winning corporate blog.
对于您的公司而言，博客可以是成功且有用的Web战略的一部分。 7月，我们使公司博客成为了如何直接与客户交流的最佳秘诀-这是您应该努力做到的。 我们建议您不要只写您的公司或产品。 我们写道：“相反，提供有关您的行业，您的方法和您的想法的见解。” 我们引用了网络商务软件公司37signals的博客Signal vs.Noise作为成功的企业博客的一个很好的例子。
“Signal vs. Noise is successful because the employees at 37signals, who all contribute to the blog, don’t just write about the company’s products, but rather writer about design and development practices in general. They give business advice, links to things they enjoy, tips on how to manage time, and insight into their personal and professional lives. By doing so, 37signals has been able to foster a connection with their community and turn customers into die-hard fans who evangelize their products for them.”
“ Signal vs. Noise之所以成功，是因为37signals的员工都在博客上做贡献，他们不仅写公司的产品，还写关于设计和开发实践的文章。 他们提供业务建议，与他们喜欢的事物的链接，有关如何管理时间的提示以及对个人和职业生活的见识。 这样一来，37signals就能够与社区建立联系，并将客户转变为顽固的粉丝，为他们的产品宣传产品。”
37signals also made our list of 15 companies that really get corporate blogging along with 14 others whose blogs you should really check out for inspiration about how to do corporate blogging the right way.
37signals也在我们列出的15家真正获得公司博客的公司以及14家其他公司的列表中，您应该真正查看他们的博客以获取有关如何正确进行公司博客的灵感。
Bernoff offers similar advice in his report about how to jazz up your company blog and position yourself for success. He offers a list of seven tips to help create a winning corporate blog and avoid the “trust trap.”
伯诺夫(Bernoff)在他的报告中也提供了类似的建议，内容涉及如何使公司博客变得风趣，并为成功做好准备。 他提供了七个技巧列表，以帮助创建一个成功的企业博客并避免“信任陷阱”。
Blog about the customer’s problem. – A blog is a great place to respond to issues that are concerning your customers.
关于客户问题的博客。 –博客是回答与客户有关的问题的好地方。
Blog to your hordes of fans. – Bernoff says this won’t work for many companies, only those that already have hordes of fans. But we’re less sure. Certainly for a company in a boring business (like making mufflers — Bernoff’s example), it will be a lot harder, but blogging is a great way to expand your fan base and turn fans into fanatics.
向成群的粉丝发布博客。 –伯诺夫(Bernoff)表示，这对于许多公司来说将是行不通的，只有那些已经成群结队的公司才行。 但是我们不确定。 当然，对于一家无聊的公司(例如制造消音器(以Bernoff的例子为例))，这将要困难得多，但是写博客是扩大粉丝群并将粉丝变成狂热者的好方法。
Blog about issues at the core of a community. – Creating a community around your blog that allows your customers to connect is a great idea.
关于社区核心问题的博客。 –在您的博客周围创建一个社区，允许您的客户联系是一个好主意。
Blog because you’re a celebrity. – Jeff Bezos, Mark Cuban, Donald Trump — if you have name recognition you should already be blogging.
博客，因为你是名人。 –杰夫·贝佐斯(Jeff Bezos)，马克·库班(Mark Cuban)，唐纳德·特朗普(Donald Trump)—如果您有名字识别，则应该已经在写博客了。
For B2B companies, get your employees in on the act. – Everyone at 37signals contributes to their company blog, and for many companies, blogging is part of the corporate culture. Microsoft, Sun, Adobe, and others have provided a platform for their employees to blog with great success.
对于B2B公司，请您的员工参与其中。 – 37signals的每个人都为公司博客做出了贡献，对于许多公司而言，博客是公司文化的一部分。 Microsoft，Sun，Adobe和其他公司为员工提供了一个博客平台，并取得了巨大的成功。
In media, use blogs to expand the content and audience. – Bernoff suggests that for media companies, blogging can expand the reach. This has definitely been true for papers like the New York Times, which now runs a pair of the most popular blogs on the net in Bits (tech) and the Caucus (politics). On the flip side, for non-media companies, blogging can be a way to control the news cycle and bypass the media by speaking directly to customers.
在媒体中，使用博客扩展内容和受众。 – Bernoff建议，对于媒体公司而言，博客可以扩大影响范围。 对于像《纽约时报》这样的报纸，这确实是正确的，该杂志现在在网上经营着两个最流行的博客，分别是Bits(技术)和Caucus(政治)。 另一方面，对于非媒体公司，博客可以是一种控制新闻周期并通过直接与客户交谈来绕过媒体的方法。
Blog to have a voice. – Bernoff calls this the “weakest rationale,” but we actually think it might be the most important point. Corporate blogs need to have a voice. Conversational blogs that that talk with customers instead of at them will be much more successful in the long run.
博客有发言权。 – Bernoff将此称为“最薄弱的理由”，但实际上我们认为这可能是最重要的一点。 企业博客需要发表意见。 从长远来看，与客户交谈而不是与客户交谈的会话性博客将更加成功。
The Forrester report about trust and corporate blogging is available for free.
有关信任和企业博客的Forrester报告是免费提供的 。
翻译自: https://www.sitepoint.com/corporate-blogging-youre-doing-it-wrong/
std::ref报错
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