adobe多媒体交互设计
GigaOm has a short but highly edifying interview with Adobe CTO Kevin Lynch up on the blog today. One of the most interesting bits is when Om gets Kevin talking about what’s coming next in for Flash. One of the things they’re cooking up is interactivity in Flash video, which could lead to a whole slew of new advertising formats.
今天，GigaOm在博客上接受了Adobe CTO Kevin Lynch的简短但有趣的采访 。 最有趣的一点是，当Om让Kevin谈论Flash的下一步发展时。 他们正在酝酿的事情之一是Flash视频中的交互性，这可能会导致大量新广告格式的出现。
“Interactivity in videos — that is, highlighting certain items in video and making them clickable — is something we are enabling,” says Lynch.
Lynch说：“视频交互性-即突出显示视频中的某些项目并使它们可点击-是我们正在启用的功能。”
That could enable a new type of “see it, buy it” style advertising that would be non-intrusive in comparison to todays pre-, mid-, or post-roll ads or the hover ads that sit on top of video content. They’d also likely be more effective that static text or banner ads that sit next to playing video.
与当今的视频前，中或后广告或位于视频内容之上的悬停广告相比，这可以实现一种新型的“观看，购买”风格的广告。 它们也可能比播放视频旁边的静态文字或横幅广告更有效。
Lynch also talked about Adobe’s shift from software computing to web applications. Because of Flash, Flex, and AIR, Adobe has been one of the leading technology providers of the web application revolution, but at the same time their cash cow software products (such as Photoshop and Illustrator) are desktop products.
林奇还谈到了Adobe从软件计算向Web应用程序的转变。 由于Flash，Flex和AIR，Adobe一直是Web应用程序革命的领先技术提供商之一，但与此同时，他们的摇钱树软件产品(例如Photoshop和Illustrator)是台式机产品。
“Adobe is a 25-year-old company and that’s a great achievement because we have had the ability to change. We have changed with technological shifts,” says Lynch. “And now we are in that situation again. How software is made and sold is changing, so we are changing.”
“ Adobe是一家拥有25年历史的公司，这是一项伟大的成就，因为我们有能力进行变革。 随着技术的变化，我们已经改变了。”林奇说。 “现在我们又处于这种情况。 软件的制造和销售方式正在改变，因此我们也在改变。”
“We are not deploying at the level of raw storage and raw hosting. Instead we are looking at application hosting from our customers’ perspective. We want to be very specific about hosted online services, which are essentially about the collaboration of creative services,” according to Lynch, who says that it’s not all about the cloud. Adobe is taking a “hybrid approach” by offering both web based services such as Buzzword, Photoshop Express and Acrobat.com, and bridging them to the desktop with its AIR runtime.
“我们不在原始存储和原始托管级别进行部署。 相反，我们从客户的角度来看应用托管。 我们希望对托管的在线服务非常具体，实质上是与创意服务的协作有关。”林奇说。他说，这并不完全与云有关。 Adobe通过提供基于Web的服务(例如Buzzword，Photoshop Express和Acrobat.com)并通过AIR运行时将其桥接到桌面，从而采取了“混合方法”。
Check out GigaOm for the full interview.
查看GigaOm的完整访谈。
翻译自: https://www.sitepoint.com/adobe-cto-interactive-flash-video-coming/
adobe多媒体交互设计
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