人工智能 项目筹集不到
A little over a year ago, then London-based LiveRail launched its video ad network in beta. LiveRail offered video hosting to publishers and sold what it called “click-to-play” ads, which were text based ads that loaded below the Flash-based video player and played a video advertisement on click. Now, having relocated to San Francisco and raised just under a million dollars, the site is changing its direction.
一年多前，当时位于伦敦的LiveRail推出了Beta版视频广告网络。 LiveRail向发布商提供了视频托管服务，并出售了所谓的“点击播放”广告，即基于文本的广告，它们被加载到基于Flash的视频播放器下方，并在点击时播放视频广告。 现在，该网站搬到了旧金山，筹集了将近一百万美元的资金，正在改变其发展方向 。
LiveRail is nixing the ad network and focusing instead on selling its ad serving technology, which is a platform that can “manage, target, display and track advertising” for web video. The ad server can support a range of video ad formats, including overlay, ticker, and pre-, mid-, and post-roll ads. It’s built on top of LiveRail’s original flash-based video player, which means publishers can plug and play by using the included player.
LiveRail正在改进广告网络，而专注于销售其广告服务技术，该技术可以为网络视频“管理，定位，显示和跟踪广告”。 广告服务器可以支持多种视频广告格式，包括重叠式广告，股票代码以及前，中和后广告。 它建立在LiveRail原始的基于Flash的视频播放器之上，这意味着发布者可以使用随附的播放器即插即用。
The company also announced a new product this week called Junction. Junction is a free tool that helps video publishers manage their ad relationships on external networks. LiveRail said that it hopes that Junction will become the industry standard for publishers that work with multiple video ad networks. CEO Mark Trefgarne told the blog NewTeeVee that the free product will be used as a marketing tool to draw in potential customers for their paid ad serving software as well.
该公司本周还宣布了一种名为Junction的新产品。 Junction是一个免费工具，可帮助视频发布者管理其在外部网络上的广告关系。 LiveRail表示，希望Junction成为与多个视频广告网络合作的发布商的行业标准。 首席执行官Mark Trefgarne在博客NewTeeVee上说，免费产品将用作营销工具，吸引潜在客户购买其付费广告服务软件。
Transitioning from ad network to software provider is probably a smart move. Video ad networks is a rather saturated segment of the advertising playing field right now, with numerous startups competing against larger networks for publishers. And with so many of the available ad dollars likely going to the dominant top 5 publishers, it makes sense to sell software to publishers and ad networks to manage ad serving rather than attempt to compete as an ad network. Selling good video ad serving and management software is a much more untapped market for LiveRail to go after.
从广告网络过渡到软件提供商可能是明智之举。 目前，视频广告网络是广告竞争领域中相当饱和的部分，众多初创公司与大型网络竞争发行商。 由于有那么多可用的广告收入可能流向了排名前5名的发行商 ，因此有必要将软件出售给发行商和广告网络来管理广告投放，而不是试图竞争广告网络。 对于LiveRail而言，销售优质的视频广告服务和管理软件是一个尚未开发的市场。
Video ad spending is expected to reach $3.4 billion by 2011, which is good news for anyone in this space.
到2011年，视频广告支出预计将达到34亿美元 ，这对于该领域的任何人来说都是个好消息。
翻译自: https://www.sitepoint.com/video-ad-network-shifts-focus-raises-money/
人工智能 项目筹集不到
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