Design contest site Pixish announced that it will be closing its doors at the end of the month, just shy of 9 months since it opened. Pixish was a design marketplace similar to SitePoint’s own 99designs and was founded by famed graphic design Derek Powazek.
设计竞赛网站Pixish宣布它将在本月底关门，距开业仅9个月之遥 。 Pixish是一个类似于SitePoint自己的99designs的设计市场，由著名的平面设计Derek Powazek创立。
Pixish launched last February and operated a bit differently than its competitors. I always got the impression that the site’s target audience was not small-to-medium sized businesses looking for graphic design work, but rather aimed at a more artistic and hobby-oriented set of users. One of the major departures from the structure of other sites that set Pixish apart, was that contest prizes did not have to be monetary. One of the initial launch contests on the site, for example, sought photos for Powazek’s magazine Fray, with copies of the magazine as the competition’s only prize.
Pixish于去年2月推出，其运营方式与竞争对手不同。 我总是给人一种印象 ，该网站的目标受众不是寻求图形设计工作的中小型企业，而是针对更具艺术性和兴趣爱好的用户群。 与其他使Pixish脱颖而出的站点的结构之间的主要差异之一是，竞赛奖金不必一定是金钱。 例如，该网站上的最初发布竞赛之一是为Powazek的杂志《 Fray》寻求照片，该杂志的副本是该竞赛的唯一奖项。
At its peak, Pixish had just 5,000 users, and never gained wide traction. Comparatively, market-leader 99designs has over 20,000 registered designers.
在高峰时，Pixish仅拥有5,000个用户，并且从未获得广泛的关注。 相比之下，市场领先的99designs拥有20,000多名注册设计师。
Powazek says the decision to shutter Pixish was “mostly because of personal stuff,” but wrote a great parting blog post in which he details what went wrong and what he learned.
Powazek说，关闭Pixish的决定“主要是因为个人原因”，但是他写了一篇很棒的博客文章 ，其中详述了出了什么问题以及他学到了什么。
According to Powazek, they did three main things wrong:
根据Powazek的说法，他们做错了三件事：
They launched too fast. The plan was to “launch fast, get feedback, make changes.” Unfortunately, Pixish got more feedback that it could handle and didn’t make changes fast enough to satisfy users. “You can’t expect people to wait for you to get it right,” says Powazek. It actually sounds more like they botched things post launch rather than launched prematurely.
他们发射太快了。 该计划是“快速启动，获取反馈，进行更改”。 不幸的是，Pixish得到了更多的反馈，它可以处理并且没有足够快地进行更改以满足用户需求。 Powazek说：“您不能期望人们会等到您做对。” 实际上，听起来更像是他们在发布后就搞砸了，而不是过早地发布了。
They didn’t describe what they wanted to do clearly enough. According to Powazek, the site was confusing for first time visitors. The site never seemed quite as structured as its competitors, and for that reason, it didn’t attract as many contest holders. In essence, this was a user experience issue. Good idea, poor execution.
他们没有足够清楚地描述他们想做什么。 根据Powazek的说法，该网站给初次访问者造成了困惑。 该网站的结构似乎从未像其竞争对手那样复杂，因此，它没有吸引那么多的比赛参与者。 本质上，这是一个用户体验问题。 好主意，执行不力。
They underestimated the “spec work” issue. “People feel strongly about it, and as a professional designer for over a decade, I get it,” says Powazek. “In hindsight, we could have dealt with it better.” My guess is that because prizes did not have to be monetary and there were less guidelines in place to protect designers than at competing sites, Pixish may have been hit harder by the “no spec” advocates.
他们低估了“规范工作”问题。 Powazek说：“人们对此有强烈的感觉，作为一名专业设计师，我已经接受了十多年。” “事后看来，我们可以更好地应对它。” 我的猜测是，由于奖金不必一定是金钱的，而且保护设计师的指南要少于竞争场所，因此Pixish可能受到“无规格”拥护者的更大打击。
I’ll offer another reason Pixish may have failed: poor timing. Pixish launched just a couple of months before crowdSPRING, a very well-funded design contest marketplace, appeared on the scene and grabbed all the headlines, and at about the same time that SitePoint was spinning off the Contests section of their marketplace to create 99designs, which is the leader in the space and attracts the lions share of contests. Pixish didn’t stand a chance going up against those two juggernauts.
我将提供Pixish可能失败的另一个原因： 糟糕的时机 。 Pixish在资金充裕的设计竞赛市场opportSPRING出现前不久就出现了，并吸引了所有头条新闻，并且大约在同一时间，SitePoint退出了其市场的“竞赛”部分，创建了99个设计 ，这是该领域的领导者，吸引了大批比赛。 皮克斯(Pixish)没有机会与这两个剑圣抗衡。
Powazek’s announcement blog post also offers some good lessons for anyone trying to launch any sort of web business:
Powazek的公告博客文章还为尝试启动任何类型的网络业务的任何人提供了一些很好的课程：
In community-generated media, trust is everything. Says Powazek, users are naturally and understandably wary about uploading their hard work to just any site. Creating an environment where users could trust Pixish and trust each other was something that they could have done better.
在社区产生的媒体中，信任就是一切。 Powazek说，用户自然而然地警惕将自己的辛苦工作上传到任何站点。 创建用户可以信任Pixish并彼此信任的环境是他们本可以做得更好的事情。
There’s a difference between building a community and a network. “Pixish was designed as one community, but it really was a network of unaffiliated communities,” writes Powazek. “The assignments that worked best happened because the publisher brought in their own people. The site was not optimized for that.”
建立社区和网络之间是有区别的。 Powazek写道：“ Pixish被设计为一个社区，但实际上的确是一个无联系社区的网络。” “最有效的任务之所以发生，是因为出版商带来了他们自己的人。 该网站并未为此进行优化。”
Powazek talks about wishing they had created tools allowing people to tie Pixish contests into their own sites. The lesson for others here is that you should let your users live where they’re most comfortable and interact with your content on their terms (widgets, RSS feeds… data portability anyone?).
Powazek谈到希望他们创建了允许人们将Pixish竞赛与自己的网站联系起来的工具。 在这里给其他人的教训是，您应该让您的用户生活在他们最舒适的地方，并按照他们的意愿与您的内容进行交互(小部件，RSS提要……数据可移植性吗？)。
Launch fast, but not too fast. You only get one chance to make a first impression. The old cliché is actually true, says Powazek. Make sure you test your core idea beforehand and have the initial presentation right. It’s hard to recover if you stumble out of the gate, even if you’re agile.
快速启动，但不要太快。 您只有一次留下深刻印象的机会。 Powazek说，古老的陈词滥调实际上是真的。 确保事先测试您的核心思想并拥有正确的演示文稿。 即使您敏捷地走出大门，也很难恢复。
Money matters. Powazek has experience on both sides of the funding coin, and according to him, having money makes things a lot easier. That seems obvious, but these days a lot of companies are preaching the low-money/no-money bootstrapping route as the best for any web startup. According to Powazek, the best approach is whichever one works for you and your project.
金钱很重要。 Powazek在筹款的两面都有经验，据他说，有钱使事情变得容易得多。 这似乎很明显，但是如今，许多公司都在宣传低钱/无钱自举路线，这是任何网络创业公司的最佳选择。 根据Powazek所说，最好的方法是适合您和您的项目的任何一种。
“When you’ve got money, you can take more time to do it right, but you’ve got higher expectations for returns, and a whole host of other complications,” he says. “When you go it alone, you’ve got the freedom to do whatever you want, but it’s hard to stay focused when the project is always competing for your attention with other, usually paying, work.”
他说：“有钱时，您可以花更多的时间来正确地做它，但是对回报和更高的期望值会有更高的期望。” “当你独自一人去做时，你可以自由地做任何想做的事，但是当项目总是在和其他通常是有偿工作竞争来吸引你的注意力时，就很难保持专注。”
Finally, it’s all about the team. That’s something we hear from investors all the time: it’s all about the people, not the ideas. One thing Pixish did right, says Powazek, was assemble a great team. That’s a must for your startup to succeed.
最后，一切都与团队有关。 我们一直都在从投资者那里听到这样的话： 都是关于人的，而不是想法 。 Powazek说，Pixish做对的一件事是组建了一支出色的团队。 这是启动成功的必要条件。
翻译自: https://www.sitepoint.com/pixish-to-close-down-this-month/
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