With all due respect to Fred Wilson and Jason Fried, who gave great talks, it was really Gary Vaynerchuk who stole the show at the Web 2.0 Expo in New York today. Vaynerchuk, who is behind the ultra popular wine-centric video blog Wine Library TV, delivered the last of the day’s keynote’s at the conference. And though he was at times a little over excited for his own good, and contradicted himself once or twice (for example, he urged the audience to both not worry about making money and make sure they have a sound business model), his message was essentially very simple: Do what makes you happy and rock as hard as you can at it.
在对弗雷德·威尔逊 ( Fred Wilson)和杰森·弗里德 ( Jason Fried )进行了精彩的演讲的同时，加里·韦纳楚克(Gary Vaynerchuk)确实在今天的纽约Web 2.0博览会上抢了风头。 在以葡萄酒为中心的超人气视频博客Wine Library TV背后的Vaynerchuk在会议上发表了当天的主题演讲。 尽管有时他为自己的利益感到有些兴奋，并且一两次自相矛盾(例如，他敦促听众不要担心赚钱，也要确保自己有健全的商业模式)，但他的信息是本质上非常简单：做些能让您快乐的事情，并尽一切努力让自己动摇。
Vaynerchuk, who inherited his family business — a liquor store — at a young age when the store was doing about $4 million per year in revenue, has built it into a $50 million per year business by transforming it into a specialty wine shop. Vaynerchuk said building up the business took a lot of hard work and long days of answering the same stupid questions about pairing wines with chicken. And even though revenues were exploding and everything was going well, a few years ago, he became “just 1% unhappy” with what he was doing with his life, he told the audience, and that was enough to cause him to want to make a change.
Vaynerchuk继承了他的家族企业–白酒商店–在年轻的时候，该商店的年收入约为400万美元，通过将其转变为一家特色葡萄酒商店，该公司已发展成为年营业额达5000万美元的企业。 Vaynerchuk说，建立业务需要大量的努力和漫长的时间来回答关于将酒与鸡肉搭配的同样愚蠢的问题。 他告诉听众，即使收入猛增并且一切都很好，但几年前，他对自己的生活感到“仅1％不满意”，这足以使他想成为改变。
So Vaynerchuk did what he advised everyone to do: he looked in the mirror and ask himself, “What can I do that will make me happy?” Don’t worry about if you can make money doing it, he said, because you can. “If you want to write a blog about ALF, do it,” he told the audience. “If you love the Smurfs, then Smurf it up.”
因此，韦纳楚克做了他建议大家做的事情：他照镜子，问自己：“我该怎么做才能使我高兴？” 他说，不要担心是否可以赚钱，因为可以。 他对观众说：“如果您想写一个有关ALF的博客，那就去做。” “如果您爱蓝精灵，那就把它变成蓝精灵。”
According to Vaynerchuk, there are a ton of niches out there that are yet to be exploited. “You don’t want to compete with me on wine,” he joked, “but there’s an opportunity out there for someone to do the ‘Pinot Grigio Hour.'” Even obscure niches, he said, can be huge, so there’s definitely a way to make whatever makes you happy fly as a business.
根据韦纳楚克(Vaynerchuk)的说法，那里有很多利基尚未开发。 他开玩笑说：“您不想与我在葡萄酒上竞争，但是有机会让别人做'Pinot Grigio Hour'。”他说，即使是隐晦的壁ni也可能很大，所以肯定有一种使一切让您快乐的事业的方式。
Vaynerchuk decided that what would make him happy was to create a video blog about wine, and Wine Library TV was born. It was an easy choice, but had tough consequences. After he started Wine Library TV, growth at the store flat lined, he said, and he actually lost money. But he kept at it, putting out content every day, and hustling (the most important word in the English language, he says).
Vaynerchuk决定让他高兴的是创建一个有关葡萄酒的视频博客，Wine Library TV诞生了。 这是一个简单的选择，但后果不堪设想。 他说，在启动Wine Library TV之后，商店的增长趋于平缓，他实际上是在亏钱。 但是他坚持不懈，每天放出内容，然后忙碌(他说英语中最重要的词)。
By tirelessly meeting people, creating quality content, talking up his videos all over the social media space, and responding to every fan email, he slowly built his brand into the juggernaut he runs today. Vaynerchuk now helms one of the most popular video blogs on the web, has done numerous national TV appearances, and has turned down multiple television offers.
通过不懈地与人们会面，创建高质量的内容，在整个社交媒体空间中谈论他的视频，以及响应每封粉丝的电子邮件，他逐渐将自己的品牌打造成如今的掌门人。 韦纳楚克(Vaynerchuk)现在掌控着网络上最流行的视频博客之一，在全国各地的电视台中露面多次，并拒绝了多种电视节目。
And that is the essence of his message: figure out what would make you happy, then do it and do it as hard as you can to build up your brand. There are no excuses, said Vaynerchuk, in 2008 to be doing something that makes you unhappy. If you have to work after hours from 7pm-2am every night for no pay to get your business off the ground, then it is worth if it makes you happy in the long run.
这就是他传达信息的精髓：找出让您感到高兴的东西，然后做，并尽最大的努力来建立自己的品牌。 Vaynerchuk说，在2008年做任何让您不高兴的事情没有任何借口。 如果您必须每天晚上7点至凌晨2点在下班时间无薪工作才能开展业务，那么从长远来看，这会让您感到高兴。
翻译自: https://www.sitepoint.com/gary-vaynerchuk-web20expo-keynote/
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