谷歌浏览器崩溃设置崩溃
The prevailing wisdom at Google is that their ad-centric business model is recession proof. As advertising budgets are squeezed, some pundits have suggested that ad dollars will move online to advertising methods where it is more easy to measure return on investment. That means advertising models such as Cost Per Action, and Google’s bread and butter, Cost Per Click ads, would see growth while other advertising methods hit the skids.
Google普遍认为，以广告为中心的商业模式可以证明经济不景气。 随着广告预算的紧缩，一些专家建议，广告费用将在线上转移到广告方法上，从而更容易衡量投资回报率。 这意味着广告模式(例如“每次操作费用”)和Google的“牛油和黄油”(“每次点击费用”广告)将出现增长，而其他广告方法将步履维艰。
Further, Google believes that as consumers become more budget conscious, they’ll turn to online search engines to scout out new deals. “One thing that we think at Google is that when there is a recessionary environment, people are counting their pennies, are going to be researching their purchases, looking for bargains, and this potentially has something of an upside for Google, where we referred to this last time I called it the Wal-Mart effect,” said Google’s chief economist Hal Varian during a conference call last month.
此外，谷歌认为，随着消费者对预算的了解越来越多，他们将转向在线搜索引擎来寻找新的交易。 “我们认为Google的一件事是，在经济不景气的情况下，人们会数钱，将要研究他们的购买，寻找便宜货，这对于Google来说可能是一个上行空间，在此我们提到这是我最后一次将其称为沃尔玛效应，”谷歌首席经济学家哈尔·瓦里安(Hal Varian)在上个月的电话会议上说。
But Wal-Mart effect or not, the economic downturn has to catch up to Google eventually, and WIRED Epicenter reports today that is might just be starting to.
但是无论是否具有沃尔玛效应，经济衰退最终都必须赶上谷歌，《 连线震撼》今天报道说这可能才刚刚开始。
“Sponsored ad sales — or Cost-per-click ads that are paid for by advertisers only when people click on them — are softening, according to Collins Stewart analyst Sandeep Aggarwal,” writes Epicenter’s Betsy Schiffman. “[Aggarwal’s] research suggests that CPC ad rates have held up so far because of the number of advertisers bidding on keywords and quality scores demanded a minimum bid for low-quality key words.”
“根据柯林斯·斯图尔特(Collins Stewart)的分析师Sandeep Aggarwal的说法，赞助广告销售-或仅由广告客户支付的每次点击费用广告-正在减弱，” Epicenter的Betsy Schiffman写道。 “ [[Aggarwal]的研究表明，到目前为止，每次点击费用广告费率一直保持稳定，这是因为广告主竞标关键字，并且质量得分要求对劣质关键字进行最低出价。”
Unfortunately for Google, it looks like the number of bidders per keyword is starting to flatline. As a result, Aggarwal gave his outlook for Google’s Q4 revenue a $110m haircut today. Google had an off day on the stock market as well, closing at a 52-week low of $291 per share.
不幸的是，对于Google来说，每个关键字的出价者数量似乎开始趋于稳定。 结果，阿格瓦尔(Aggarwal)今天对谷歌第四季度的收入预期削减了1.1亿美元。 谷歌在股市上也休假一天，收于每股291美元的52周低点 。
Image via Rizza.
图片来自Rizza 。
翻译自: https://www.sitepoint.com/is-googles-ad-biz-start-to-unravel/
谷歌浏览器崩溃设置崩溃
