应付转销
Web hosting can essentially be placed into three categories.
虚拟主机基本上可以分为三类。
Shared or virtual 共享或虚拟 Reseller 转销商 Dedicated 专用The most common is shared, where you have an account with a hosting company to whom you pay a monthly or yearly fee, in exchange for a pre-determined amount of space, bandwidth and a few extra’s like PHP or ASP support (or both), and CGI etc. Often, each shared hosting account allows you to host one domain at a time, with a single control panel — and that’s pretty much it. Most of the time, that’s all people require, and so the need for these types of hosting environments will always exist.
最常见的情况是共享，即您在托管公司开了一个帐户，每月或每年要向该托管公司支付费用，以换取预定的空间，带宽和一些额外的功能，例如PHP或ASP支持(或两者)以及CGI等。通常，每个共享的托管帐户都允许您一次通过一个控制面板托管一个域，仅此而已。 大多数时候，这就是人们所需要的，因此对这些类型的托管环境的需求将永远存在。
Often, when a host is first starting out, they won’t have enough capital to afford their own server, and sometimes they don’t have the time to commit to server maintenance as well as trying to market and grow their new Web venture. Websites need to be hosted on a server somewhere, but if the company offering the hosting services is in this situation, how can they offer competitive hosting packages without the increased expense of buying or renting their own server?
通常，当主机首次启动时，他们没有足够的资金来负担自己的服务器，有时他们没有时间致力于服务器维护以及尝试推销和发展他们的新Web事业。 网站需要托管在某处的服务器上，但是如果提供托管服务的公司处于这种情况下，它们如何在不增加购买或租用自己服务器的费用的情况下提供具有竞争力的托管软件包？
This is where reseller-style hosting comes into the picture.
这是转销商式托管出现的地方。
Reseller hosting is where a Web host buys a bulk plan from the reseller hosting company, and then subdivides that plan into smaller pieces to on-sell or "resell" to individual users.
转销商托管是Web主机从转销商托管公司购买批量计划，然后将该计划细分为较小的部分，以卖给或“转售”给各个用户。
The reseller host provides large scale hosting packages where, for a fixed cost, substantial packages of space and bandwidth are made available, together with the ability to host bulk domain names. The individual Web host can then concentrate on providing packages and plans to attract customers, without having to own, manage and maintain their own server.
转销商主机提供大规模的托管程序包，其中以固定成本提供了大量的空间和带宽包，以及托管批量域名的功能。 然后，单个Web主机可以专注于提供软件包和计划以吸引客户，而不必拥有，管理和维护自己的服务器。
The sever is run by the reselling company, and all server issues are taken care of on behalf of the reseller’s customer: the Web host. The Web host is generally free to claim the server as "theirs", although they rarely have full access to it. However, this doesn’t mean they can’t ask for things to be done to the server. For example, if a particular host needs a module installed to help run a script they have, they can request that it be installed — most reseller hosts are more than happy to install these items for their clients.
服务器由转售公司负责，所有服务器问题均由转销商的客户(Web主机)负责。 Web主机通常可以自由地将服务器声明为“它们的服务器”，尽管他们很少可以完全访问它。 但是，这并不意味着他们不能要求服务器做任何事情。 例如，如果特定主机需要安装模块以帮助运行其拥有的脚本，则他们可以请求安装该模块-大多数经销商主机都非常乐意为其客户端安装这些项目。
Most site owners’ Web hosting needs are met through relatively small amounts of space and bandwidth. A reseller-style account involves a large amount of space and bandwidth, generally too much for a single site to ever use.
大多数站点所有者的Web托管需求都是通过相对较小的空间和带宽来满足的。 转销商式帐户涉及大量空间和带宽，通常对于单个站点来说太多了。
Additionally, prices are generally more expensive at the reseller host than at the shared host; after all, the on-seller subdivides these larger chunks into smaller lots suitable to the average site owner’s needs.
此外，转售商的主机价格通常比共享主机的价格昂贵。 毕竟，卖方将这些较大的块细分为适合普通站点所有者需求的较小部分。
When a reseller host says they offer unbranded reseller plans (sometimes referred to as ‘private label’ plans), it simply means they provide their Web hosting services to their customers in such a way that it appears they do not exist.
当转销商托管商说他们提供无品牌的转销商计划(有时称为“私有标签”计划)时，仅表示他们以似乎不存在的方式向其客户提供Web托管服务。
How this works is that the reseller host uses an ambiguous domain as the primary name for their servers — they choose not to brand that domain with their own logo or name. This allows the smaller hosting on-seller to tell their clients that the server and associated domain name belong to them. This gives the impression that the on-seller is somewhat larger than it actually is, and that it owns and controls its own servers.
运作方式是，转销商主机使用一个不明确的域作为其服务器的主要名称-他们选择不使用自己的徽标或名称对该域进行品牌化。 这样，较小的托管卖方可以告诉其客户端服务器和关联的域名属于他们。 这给人的印象是，卖方比实际的要大一些，并且拥有并控制自己的服务器。
Many Web hosting companies are in fact reselling the server space and bandwidth of another company. Using a reseller is an extremely effective way to break into the Web hosting industry, as it generally entails a reasonable monthly cost without the worries of server management, maintenance, and dealing with data centres. It’s essentially a stepping stone for new and small Web hosts, initially allowing them to provide hosting services and then, when they’ve outgrown their reseller hosting, they can easily move on to their own semi-dedicated or dedicated server.
实际上，许多Web托管公司都在转售另一家公司的服务器空间和带宽。 使用代理商是进入Web托管行业的一种非常有效的方法，因为它通常需要合理的每月费用，而无需担心服务器管理，维护和与数据中心打交道。 对于新的和小型的Web主机，这实际上是一个垫脚石，最初允许它们提供主机服务，然后，当他们的转销商主机已不足够时，他们可以轻松地转移到自己的半专用或专用服务器上。
Reseller hosts are useful for the following type of people:
转销商主机对以下类型的人有用：
Start-up Web hosts
启动网络主机
Web hosting companies that need to expand, but are not ready for a dedicated server
需要扩展但尚未准备好专用服务器的Web托管公司
Individuals with medium sized forums, who need a larger than average amount of bandwidth and disk space
具有中等规模论坛的个人，他们需要比平均数量更多的带宽和磁盘空间
Individuals, who have multiple, or bulk, domain names and are looking to host all their domains under the one plan, rather than having multiple hosting accounts
具有多个(或大量)域名并且希望在一个计划下托管其所有域的个人，而不是拥有多个托管帐户的个人
Individuals with a popular domain that needs bandwidth limits in excess of those imposed by many smaller Web hosts
具有流行域的个人需要的带宽限制超过许多小型Web主机施加的带宽限制
Overselling is a fairly common practice among Web hosts. Consider that a typical Web host might be allotted a set amount of space and bandwidth (for example 1000Mb of space and 10,000Mb of bandwidth), which they divide up to sell to their customers. Now, suppose the Web host offers plans that comprise 200Mb of space, and 2,000Mb of bandwidth. Without overselling, the Web host will be limited to only five of those plans before they’ve used up all the space and bandwidth they’ve purchased from their reseller.
超额销售是Web主机之间相当普遍的做法。 考虑到一个典型的Web主机可能被分配了一定数量的空间和带宽(例如1000Mb的空间和10,000Mb的带宽)，然后将它们分配给客户。 现在，假设Web主机提供的计划包括200Mb的空间和2,000Mb的带宽。 在不超卖的情况下，Web主机将只限于其中五个计划，然后才能用完从经销商购买的所有空间和带宽。
Overselling works on the principle that, even though the plan may be 200Mb of space and 2,000Mb of bandwidth, the individual customer will not actually use that much space or bandwidth. This gives the Web host the ability to sell 10 or more of these plans, even though, technically, they’re doubling what is actually available to them. Overselling is based on the hope that none of the host’s customers will come close to their allotted limits. It can work, but it can also turn around and bite the host — particularly if a customer genuinely does need the amount of space and bandwidth they’ve purchased.
超额销售的原则是，即使计划可能是200Mb的空间和2,000Mb的带宽，单个客户实际上将不会使用那么多的空间或带宽。 这使Web主机能够出售10个或更多这些计划，即使从技术上说，它们正在使实际可用的计划增加一倍。 超额销售是基于这样的希望，即房东的所有客户都不会接近其分配的限额。 它可以工作，但也可以转弯并咬住主机-特别是如果客户确实确实需要他们购买的空间和带宽。
Control panel software that actually prevents the host from overselling your space is available — some software will allow it completely, and some that give the site owner the option to choose whether overselling on their account is enabled.
可以使用实际上防止主机超额出售您空间的控制面板软件-某些软件将完全允许它，而有些软件使站点所有者可以选择是否启用其帐户的超额出售。
Reselling, and hosts that offer reseller plans, are more or less the "middle ground". What I mean is that, if you look at the categories I mentioned above, reseller hosts are the middle ground between shared or virtual hosting, and a dedicated hosting situation where you have and control your own server. Reseller services are often seen, and used as stepping stones for the host who’s moving from the position of a "start up", to achieving dedicated hosting status.
转售和提供转售计划的主机或多或少是“中间立场”。 我的意思是，如果您看一下我上面提到的类别，则经销商主机是共享或虚拟主机之间的中间地带，在这种情况下，您拥有并控制自己的服务器。 转销商服务经常被看到，并用作从“启动”位置转到专用主机状态的主机的垫脚石。
That’s a tough one! Each reseller provider offers different packages at different prices. The old adage "you get what you pay for" is certainly true when it comes to reseller Web hosts, and as such, price isn’t always the most important factor when it comes to reseller hosting. Often, the factors cited as most important by a customer of a reseller Web host are:
真是艰难！ 每个经销商提供商以不同的价格提供不同的套餐。 对于转销商Web主机，一句古老的格言“您得到了要付的钱”确实是正确的，因此，价格始终不是转销商托管时最重要的因素。 通常，经销商Web主机的客户认为最重要的因素是：
Support 支持 Uptime 正常运行时间 Communication 通讯Price
价钱
Take your time, look at different companies, and go to places like www.sitepointforums.com or www.webhostingtalk.com, and search the forums for discussions on the companies you’ve looked at: see what others have to say about their service and professionalism. Email the company to ask a few questions, and be specific! For example, if you want to know what their policy on overselling is (regardless of whether it’s discussed on their site or not), email them and ask! Never feel that your questions are "silly" or "obvious" — if you’re unsure, ask. You’ll be able to determine from their response whether you like the "tone" and depth of their reply, and whether you’re satisfied with their service or not.
花点时间，看看其他公司，然后去www.sitepointforums.com或www.webhostingtalk.com之类的地方，在论坛上搜索有关您所看过的公司的讨论：看看其他人对他们的服务有何评价和专业精神。 给公司发电子邮件询问一些问题，并具体说明！ 例如，如果您想知道他们的超额销售政策是什么(无论是否在其网站上进行讨论)，请给他们发送电子邮件并询问！ 永远不要认为您的问题是“愚蠢的”或“显而易见的”-如果不确定，请提出。 您可以从他们的回复中确定您是否喜欢他们的答复的“语调”和深度，以及您是否满意他们的服务。
All these things will contribute to your overall perception of the company. Communication is valuable, so make sure your host of choice communicates clearly to their customers. If you want more "real-world" opinions on the host, join forums and ask for other people’s opinions — maybe even ask for existing customers to make comment.
所有这些都会有助于您对公司的整体看法。 沟通很有价值，因此请确保您选择的主机与客户进行清晰的沟通。 如果您想在主持人上获得更多的“现实世界”意见，请加入论坛并征询其他人的意见，甚至可以要求现有客户发表评论。
Good luck in your search. May you and your chosen host have a successful reselling partnership!
祝您搜索顺利。 愿您和您选择的房东有成功的转售伙伴关系！
翻译自: https://www.sitepoint.com/reseller-hosting-demystified/
应付转销
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