源转化 目的转化 双向转化
Do you know where your conversions, downloads, sales, inquiries or leads are coming from?
您知道转换，下载，销售，查询或潜在客户来自何处吗？
Tracking the effectiveness of your advertising placements, whether they be on pay-per-click search engines, ad swaps with fellow publishers, or paid sponsorships, is the only way to know what’s working and what’s not.
跟踪广告展示位置的有效性，无论它们是按点击付费的搜索引擎，与其他发布商的广告交换还是付费赞助，都是了解有效方法和无效方法的唯一方法。
How many people clicked the ad? How many bought your product? How many subscribed to your newsletter? Do you know? You should! Relying on log files and landing pages simply doesn’t cut it when it comes to tracking post-clickthrough activity. Here are 5 low-cost tools that help you answer the question of conversions.
有多少人点击了广告？ 有多少人购买了您的产品？ 有多少订阅了您的新闻通讯？ 你知道吗？ 你应该！ 在跟踪点击后活动方面，仅依靠日志文件和登录页面并不会减少它。 这里有5种低成本的工具，可帮助您回答转化问题。
Overview: PromotionStat reports and separates visitors from different advertising vehicles/sources, and tracks their behavior once they’re on your Website.
概述： PromotionStat会报告访问者并将他们与不同的广告媒介/来源分开，并在访问者进入您的网站后对其行为进行跟踪。
Noteworthy features:
值得注意的功能：
Detects artificial/fake traffic. 检测人工/虚假流量。 Measures the effectiveness of individual pay-per-click search engine keywords. 衡量单个按点击数付费搜索引擎关键字的有效性。 Also measures "product demand" – find out which products your visitors find the most interesting. 还可以衡量“产品需求”-找出访客最感兴趣的产品。Pricing: Starts at $19.95/month, which allows the monitoring of up to 5 pages and the serving of 100,000 ad impressions.
定价：每月19.95美元起，可以监控多达5页，并提供100,000个广告展示。
Overview: A collection of tools which includes an autoresponder, Web Page Spy (monitors URLs that you specify for updates), FFA Submitter (worthless in my opinion), a Lifeline (server up-time monitor), search engine submitter, and AdTracker.
概述：一系列工具，其中包括自动响应器，Web页间谍(监视您指定的更新URL)，FFA提交者(我认为毫无价值)，生命线(服务器正常运行时间监视器)，搜索引擎提交者和AdTracker。
The AdTracker tracks advertising campaign effectiveness and reports referring URLs, browser used, operating system used, and orders placed.
AdTracker跟踪广告活动的效果，并报告引用的URL，使用的浏览器，使用的操作系统以及下达的订单。
Noteworthy features: You can set up an unlimited number of personalized autoresponder messages.
值得注意的功能：您可以设置无限数量的个性化自动回复消息。
Pricing: $17/month flat-fee for everything.
定价：所有内容每月$ 17的固定费用。
Overview: NetAuditNow is a service which logs onto your Web server, grabs your log files, and then uses them to spit out reports. This means NetAuditNow can replace other forms of tracking such as the use of WebTrends or Webalizer.
概述： NetAuditNow是一项服务，该服务登录到Web服务器，获取日志文件，然后使用它们吐出报告。 这意味着NetAuditNow可以替代其他形式的跟踪，例如使用WebTrends或Webalizer。
One of the reports that NetAuditNow generates is the advertising quality and return-on-investment report. This report compares the quantity (total and average number) to quality (time, pages viewed and purchases) of visitors who came to your site from various ad banners and links.
NetAuditNow生成的报告之一是广告质量和投资回报率报告。 此报告将通过各种广告标语和链接访问您网站的访问者的数量(总数和平均数)与质量(时间，浏览的页面和购买次数)进行比较。
Noteworthy features: Can report on everything from search engine traffic to total monthly page views and unique visitors.
值得注意的功能：可以报告从搜索引擎流量到每月总页面浏览量和唯一身份访问者的所有信息。
Pricing: Starts at $495/month (eek!)
定价：每月495美元起(每周！)
Overview: Online reports reveal which placements generate the most sales, registrations and any other activity you want to track.
概述：在线报告显示哪些展示位置产生最多的销售，注册和您要跟踪的任何其他活动。
Noteworthy features: None
值得注意的功能：无
Pricing: Free tracking of up to 5 campaigns. $195/month for 25 campaigns.
定价：最多跟踪5个广告系列。 25个广告系列，每月195美元。
Overview: When you create a campaign with AdMinder, you have the option of entering the cost. This allows AdMinder to calculate not only the cost per click, but also the cost per sale (or action), and the return-on-investment for that particular campaign.
概述：使用AdMinder创建广告系列时，可以选择输入费用。 这样，AdMinder不仅可以计算每次点击费用，还可以计算该特定广告系列的每次销售(或操作)费用以及投资回报率。
Noteworthy features: Great interface. Allows for easy management of multiple campaigns by displaying ads that are scheduled to run in the near future, and ads that are about to expire. Allows for the export of data to Excel or any other spreadsheet software.
值得注意的功能：出色的界面。 通过显示计划在不久的将来投放的广告和即将到期的广告，可以轻松管理多个广告系列。 允许将数据导出到Excel或任何其他电子表格软件。
Pricing: $19.95/month flat-fee.
定价：每月19.95美元的固定费用。
Bonus: AdMinder has agreed to offer SitePoint.com visitors a free month-long trial.
奖励： AdMinder已同意向SitePoint.com访问者提供为期一个月的免费试用。
In my personal opinion, after having investigated all five options presented here, AdMinder is the best choice for small business owners and entrepreneurs who are wise about their expenditures. ROIBot is a close second with slightly less comprehensive ad tracking features, but lots of other tools which may well come in handy.
我个人认为，在研究了此处介绍的所有五个选项之后，AdMinder是明智地考虑支出的小企业主和企业家的最佳选择。 ROIBot紧随其后，其综合的广告跟踪功能稍差一些，但很多其他工具可能会派上用场。
Considering how long it would take to program your own tracking solution (or have your programmer do it), these services represent excellent value for anybody who spends more than a few dollars a month on advertising, or carries out extensive cross-promotions.
考虑到编写您自己的跟踪解决方案需要花费多长时间(或让您的程序员来做)，对于每个月在广告上花费超过几美元或进行广泛交叉促销的人来说，这些服务都具有极高的价值。
翻译自: https://www.sitepoint.com/where-conversions-coming/
源转化 目的转化 双向转化
