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Have you ever heard the saying, "patience is a virtue"? Much to my chagrin, I’ve found that many Webmasters don’t practice this philosophy when it comes to community building. In this article, I’ll tell you what to avoid as you build your community, and how to gradually establish a successful community that’ll have you reaping the benefits.
您听过“耐心是一种美德”的说法吗？ 令我非常恼火的是，我发现许多Web管理员在社区建设时都没有实践这种理念。 在本文中，我将告诉您在建立社区时应避免的事情，以及如何逐步建立成功的社区以使您获得收益。
Let’s say you’re building a hobby Website for model train enthusiasts. From the moment you launch your site, you’re thinking of ways to add to it, and ultimately build a loyal community around it. Obviously, if you’re member of SitePoint’s Community Forums, you’ll have seen first-hand how successful a community can be.
假设您正在为模型火车爱好者建立一个爱好网站。 从您启动网站的那一刻起，您就在考虑添加方式，并最终围绕它建立一个忠诚的社区。 显然，如果您是SitePoint社区论坛的成员，您将亲眼目睹社区的成功。
So is it time to jump on the community bandwagon and start your own forums for model train builders? First, we must examine the forum products available on the market today. Then we’ll consider the main challenges you’ll face as you build your community. By the end, you should have an idea of what a community takes, and whether you’re ready to build one!
那么，是时候该加入社区潮流，并为模型火车制造商建立自己的论坛了吗？ 首先，我们必须检查当今市场上可用的论坛产品。 然后，我们将考虑您在建立社区时将面临的主要挑战。 最后，您应该了解社区的组成，以及是否已准备好建立社区！
There are a number of free products available, which mimic the features of the costly commercial alternatives. If you’re just starting out and have a low budget, your best solution will probably be to begin with a free script. Among the most popular scripts on the market are phpBB, IkonBoard, and Invision Board. You can build your community from the ground up with these products, and then make the decision to move to a commercial solution at a later time if you wish.
有许多免费产品可用，它们模仿了昂贵的商业替代产品的功能。 如果您刚开始并且预算较低，那么最好的解决方案可能是从免费脚本开始。 市场上最受欢迎的脚本包括phpBB ， IkonBoard和Invision Board 。 您可以使用这些产品从头开始建立社区，然后根据需要决定以后再转向商业解决方案。
Leading the commercial forum products is Jelsoft’s vBulletin, which currently costs US$160 for a lifetime license, or US$85 for a one-year lease. Once your community shows potential, and you’ve grown it to a decent size, you should consider moving to the powerful and feature-filled vBulletin. If you’re serious about running your community, this is the product for you.
商业论坛产品的领先者是Jelsoft的vBulletin ，目前其终身许可证费用为160美元，一年租约费用为85美元。 一旦您的社区展现出潜力，并且已经将其发展到相当大的规模，您应该考虑迁移到功能强大且功能丰富的vBulletin。 如果您真的想经营自己的社区，那么这就是适合您的产品。
1. Should I launch my new site with forums?
1.我应该使用论坛启动新网站吗？
A common mistake that many Webmasters and developers out there make, is to add a forum or chat room as soon as their site opens. They expect their visitors to flood to it and become regulars form the word ‘go’. Unfortunately, communities aren’t built overnight, much to the disappointment and frustration of many Webmasters.
许多网站管理员和开发人员经常犯的一个错误是，一旦他们的网站打开，便要添加一个论坛或聊天室。 他们希望他们的访客泛滥成灾，并成为“ go”一词的常客。 不幸的是，社区并不是一夜之间建立起来的，这使许多网站管理员感到失望和沮丧。
Community growth is a continuous process that requires effort, no matter how you look at it. If you regularly scour the Internet, you’ve most likely stumbled upon "Joe’s Homepage" which offers a barely-visible link to his forums — and once you get there, you find that, coincidentally, his boards have fewer posts than SitePoint receives in five minutes. Obviously, this isn’t a good thing — it’s no way to build a community.
无论您如何看待，社区发展都是一个需要付出努力的连续过程。 如果您定期搜索Internet，则很可能会偶然发现“ Joe的主页”，该页面提供了到他的论坛的几乎看不见的链接-到达那里后，您发现，巧合的是，他的董事会发布的帖子少于SitePoint收到的帖子。 5分钟。 显然，这不是一件好事–这是建立社区的方法。
Unless you have an already-established, at least marginally popular Website, you probably won’t get any significant participation in your new forum or chat room. Patience is key with this gradual process.
除非您已经建立了一个至少受欢迎程度不高的网站，否则您可能不会在新的论坛或聊天室中获得任何重大参与。 耐心是这个渐进过程的关键。
2. All sites should have forums, right?
2.所有站点都应该有论坛，对吗？
Wrong. Does your Website really need a discussion forum or chat room? If the site is online for research purposes, or it’s a directory or search engine, the answer to that question is probably "no".
错误。 您的网站真的需要讨论论坛或聊天室吗？ 如果该网站出于研究目的而在线，或者是目录或搜索引擎，则该问题的答案可能是“否”。
However, a community can be developed to complement most sites. It just depends on your site’s topic, and the nature of the content — and the decision will have to be made early on in the site’s life. Will you have the time and energy that’s needed to maintain and develop a community? In many ways, building a community is like building a second site on top of your original presence. You really need to ask yourself these questions before you start to add any community features to your site.
但是，可以开发一个社区来补充大多数站点。 这仅取决于您网站的主题和内容的性质，并且必须在网站生命的早期就做出决定。 您会拥有维持和发展社区所需的时间和精力吗？ 在许多方面，建立社区就像在您最初的存在之上建立第二个站点。 在开始向您的站点添加任何社区功能之前，您确实需要问自己以下问题。
3. Shouldn’t I offer as many forums as I can? Won’t this make my boards look big and popular?
3.我不应该提供尽可能多的论坛吗？ 这会不会使我的板子看起来大而受欢迎？
Bigger isn’t always better. Adding 67 forums to your new community won’t attract as many visitors as you might’ve thought — in fact, it’s more likely to drive them away. People want to see active forums first and foremost, not a rash of empty categories.
更大并不总是更好。 在您的新社区中添加67个论坛不会吸引您想像的那样多的访问者-实际上，它更有可能将他们赶走。 人们希望首先看到活跃的论坛，而不是一堆空荡荡的类别。
Let’s go back to our example of your model train site — do you really need a forum for every brand of model train maker out there? When you begin your community, you need to start off with three or four general forums that can act as a launching pad for discussion. So, in our case, a forum to discuss tips and techniques in model railway building, one to show off displays and creations, and a general chat forum to allow your community to bond, might be all you need at the start.
让我们回到您的模型火车站点示例中，您是否真的需要为每个模型火车制造商品牌建立一个论坛？ 当您开始建立社区时，需要从三个或四个常规论坛开始，这些论坛可以作为讨论的起点。 因此，在我们的案例中，一开始可能只需要一个讨论铁路模型建造技巧和技巧的论坛，一个展示展示和创作的论坛以及一个使社区与您联系的通用聊天论坛。
4. Design? I thought forums software came with a look and feel?
4.设计？ 我以为论坛软件带有外观？
Once you’ve chosen your forums product and created your initial forums, the next step in building your community is to customize the look and feel of the boards to match your site. SitePoint has done this wonderfully, with the header on their forums matching the rest of their Network of sites.
一旦选择了论坛产品并创建了初始论坛，构建社区的下一步就是自定义面板的外观和风格以匹配您的站点。 SitePoint出色地做到了这一点，其论坛上的标头与网站的其余部分相匹配。
Make your forums as attractive as possible, whether this means adding a custom logo, or changing the basic colors. Practice the same Web design fundamentals that you would on your main site, and make your forums fast-loading, search engine optimized, and easy to navigate.
无论是添加自定义徽标还是更改基本颜色，都应使您的论坛尽可能吸引人。 练习与在主站点上相同的Web设计基础知识，并使论坛快速加载，优化搜索引擎并且易于浏览。
Now that you have your new forums set up and ready to go, let’s talk a little promotion. Sticking a link to your forums on your Website can be more involved than you’d think.
现在您已经建立了新论坛并可以开始使用，让我们来谈谈一些推广。 在您的网站上添加指向论坛的链接可能比您想象的要复杂得多。
If you want maximum exposure for your forums, you’ll have to be creative. For example, SitePoint not only has a regular link to their forums in a noticeable location at the top of all their pages, but various links all over the site, including in their newsletter, and after every article, as well as a list of the latest hot topics on the main page. While setting this ‘network’ of links up can be tedious, it will pay off big time in the long run.
如果您想最大程度地利用自己的论坛，则必须发挥创造力。 例如，SitePoint不仅在其所有页面顶部的显眼位置均具有指向其论坛的常规链接，而且在网站的各个链接(包括其新闻通讯中，每篇文章之后)以及该链接的列表中均具有各种链接。主页上的最新热门话题。 虽然建立链接的“网络”可能很乏味，但从长远来看，这将带来巨大的回报。
The important thing to remember in terms of promotion is that success won’t come overnight — you must remain patient, and be an active participant and promoter of your forums. After all: if you’re not active, why should your members get involved? You must set an example.
在提升方面要记住的重要一点是，成功不会一overnight而就-您必须保持耐心，并成为论坛的积极参与者和推动者。 毕竟：如果您不活跃，为什么您的成员应该参与其中？ 您必须树立榜样。
Speaking of members, you may be asking yourself what to do about moderators. In most circumstances, moderators will become a part of a community after the community has launched. The best way to find successful moderators is to pick active, mature, and knowledgeable members from your existing user base. See Greg Berhardt’s Super Moderator Guide.
谈到成员，您可能会问自己如何对待主持人。 在大多数情况下，主持人在社区启动后将成为社区的一部分。 寻找成功的主持人的最佳方法是从现有用户群中选择活跃，成熟且知识渊博的成员。 请参阅Greg Berhardt的《超级主持人指南》 。
So, if you’ve been admiring the successful community sites like SitePoint Forums, this article has hopefully served as a guide to lead you in the right direction and answer many of your basic questions. Remember, have patience and be creative, and you will find success!
因此，如果您一直喜欢SitePoint论坛等成功的社区网站，那么这篇文章有望成为指导您朝着正确方向并回答许多基本问题的指南。 记住，要有耐心，要有创造力，您会找到成功的！
翻译自: https://www.sitepoint.com/community-building-primer/
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