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Most ebooks consist of a skimpy twenty or so pages that advertise the author’s Website. And with a title like this, you might expect it to be full of hype about how to make your fortune selling domain names.
大多数电子书包含大约20个页面，这些页面在广告作者的网站上做广告。 拥有这样的标题，您可能会希望它充满了如何制作您的发财域名的炒作。
But it’s not: this ebook is different. Open it up and you find 120 pages (at my screen resolution) of solid information and a hard-nosed assessment of the domain name speculation business. Of course if you have read Lee Hodgson’s articles here on SitePoint, you wouldn’t have expected otherwise.
但事实并非如此：这本电子书与众不同。 打开它，您会发现120页(以我的屏幕分辨率)的可靠信息和对域名投机业务的认真评估。 当然，如果您在SitePoint上阅读过Lee Hodgson的文章，您将不会期望如此。
Although the book’s primarily aimed at those who are interested in the acquisition and sale of valuable domain names for a profit, it’s also essential reading for anyone who’s in the domain name business, who’s after a domain name for their own site, or who just wants to know what domain name speculation is all about.
尽管该书主要针对那些对获取和出售有价值的域名以谋取利益的人，但对于从事域名业务，为自己的网站寻求域名的任何人来说，这本书也是必不可少的。知道什么是域名猜测。
The book’s introduction makes the important distinction between speculating and cybersquatting, before looking at what you need to be a speculator and how much money you can make. Chapter 1 takes us on a tour of the history of domain name speculation, from the absurd frenzy of 1999 and 2000, through to the more shrewd strategies used to grab expiring domain names that emerged in 2001, and continue to mature in 2002.
该书的简介在推测投机者和域名抢注之间进行了重要的区分，然后才考虑成为投机者需要多少钱以及可以赚多少钱。 第1章带我们浏览了域名炒作的历史，从1999年和2000年荒唐的狂潮到2001年出现的用于抢夺即将到期的域名的更精明的策略，并在2002年继续成熟。
Chapter 2 thoroughly explains how to select valuable generic domain names, and includes a detailed value rating of each of the Top Level Domains (TLDs) — com, biz, tv, etc. This is followed by a careful and intriguing analysis of what makes a name valuable. It’s easy to fall into the trap of thinking that any short, decent-sounding domain name has value, but this book provides an excellent method that anyone can use to determine whether a name has real commercial value — and provides access to an essential free tool that is sure to help in your assessment of names.
第2章全面介绍了如何选择有价值的通用域名，并详细说明了com，biz，tv等每个顶级域名(TLD)的价值。接着，对构成域名的域名进行了仔细而有趣的分析。名字很有价值。 很容易陷入陷阱，以为任何简短，听起来不错的域名都具有价值，但是本书提供了一种极好的方法，任何人都可以用来确定一个名称是否具有真正的商业价值，并且可以使用基本的免费工具这肯定会有助于您评估姓名。
While chapter 2 concentrates on the inherent value of the domain name itself, the next chapter goes on to examine the additional value of domain names that have residual traffic. Again, Lee provides a rating for each of the different types of residual traffic, and discusses a number of tools that enable you to locate these valuable names. He also describes the two methods by which you can generate income from residual traffic, and provides a detailed formula for forecasting the lifetime income for the domain name — which, of course, is essential in the determination of a domain’s value.
第2章着重于域名本身的固有价值，而下一章继续探讨具有剩余流量的域名的附加价值。 同样，Lee为每种不同类型的剩余流量提供了一个等级，并讨论了许多工具，可让您找到这些有价值的名称。 他还介绍了两种可以从剩余流量中产生收入的方法，并提供了详细的公式来预测域名的终身收入-当然，这对于确定域名的价值至关重要。
Chapter 4 gets down to the nitty gritty of how to grab the best names, exploring both the tools available for the identification of valuable expiring domains, and a range of different name grabbing techniques and services. It finishes with a number of name grabbing strategies to suit the time and budget you have available. If you think it sounds good — you’re right! There’s more information and advice in this chapter alone, than in almost anything else previously published.
第4章深入探讨了如何获取最佳名称，探讨了可用于识别有价值的到期域的工具以及一系列不同的名称获取技术和服务。 它以适合您的时间和预算的多种名称获取策略结尾。 如果您认为这听起来不错，那是对的！ 仅在本章中，比以前发布的几乎所有其他书中的信息和建议都多。
Most readers will want to race ahead to the chapter that explains how to market, negotiate and sell names for maximum profit, but don’t be tempted to skip Chapter 5, as it provides vital advice on how to manage a domain name portfolio safely. The next chapter describes the different sales strategies — the section on marketing, in particular, contains some surprising but illuminating advice. A discussion of best price negotiation, the sales process itself, and the transfer of the domain name follows, along with an explanation of the important pitfalls of trademarks, domain name disputes and legal issues.
大多数读者都希望进入解释该如何营销，谈判和出售域名以获取最大利润的章节，但不要试图跳过第5章，因为它提供了有关如何安全管理域名资产的重要建议。 下一章将介绍不同的销售策略-特别是在营销部分，其中包含一些令人惊讶但具有启发性的建议。 随后将进行最佳价格谈判，销售流程本身以及域名转让的讨论，以及对商标，域名争议和法律问题的重要陷阱的解释。
Also included is Lee’s complete series of groundbreaking "Domain Goldrush" articles, first published here on SitePoint.com, which provide detailed coverage on the inside workings of the expiring domains industry’s evolution and its future direction. Finally, a comprehensive set of links to domain speculation resources and a glossary of domain name terms round out this complete guide.
还包括Lee的完整系列开创性的“ Domain Goldrush”文章，该文章首次在SitePoint.com上发布，其中详细介绍了即将到期的域名行业的发展及其未来方向。 最后，完整的指向域名推测资源的链接和域名术语词汇表完善了该完整指南。
I can safely say that you won’t find this much information on domain names and expiring domain resources anywhere else on the Internet. But just as important is the absence of hype from Lee Hodgson’s advice and commentary. If you’re new to domain name speculation, then there is little doubt that this book will save you its retail price of $37 many times over. Even if you are a seasoned domain name professional, you’ll find this book a mine of valuable information.
可以肯定地说，您不会在域名上找到这么多信息，并且在Internet上其他任何地方都不会浪费域资源。 但同样重要的是，李·霍奇森的建议和评论中没有大肆宣传。 如果您是域名推测的新手，那么毫无疑问，这本书将为您节省$ 37的零售价。 即使您是一位经验丰富的域名专业人士，您仍会发现这本书蕴藏着宝贵的信息。
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