细分使您的数据发挥出色

tech2023-02-20  109

This article was sponsored by Segment. Thank you for supporting the sponsors who make SitePoint possible.

本文由Segment赞助。 感谢您支持使SitePoint成为可能的赞助商。

Let’s talk about data. Everyone knows that data is a beautiful thing and that analyzing data allows you to make intelligent decisions about how to most effectively serve your customers, increase revenue, and grow your business.

让我们谈谈数据。 每个人都知道数据是一件很美的事情,并且分析数据使您能够做出明智的决定,从而决定如何最有效地为客户提供服务,增加收入并发展业务。

But there’s a good chance that most of your data is shy. It doesn’t like to play with other data.

但是,您的大多数数据很有可能是害羞的。 它不喜欢与其他数据一起玩。

You’ve got data from Salesforce, Zendesk, Stripe, SendGrid, and a host of other services. And while each of these applications may provide decent out-of-the-box reporting, it’s difficult to get a clear, complete picture of how customers interact with your brand when the data is siloed in 8 different applications. You can’t get a clear picture of the relationship between sales conversions and product usage, or the relationship between your email marketing efforts and your customer service interactions. You can’t get a holistic picture of what is happening in your business.

您已经从Salesforce,Zendesk,Stripe,SendGrid和许多其他服务获得数据。 尽管每个应用程序都可以提供开箱即用的报告,但是当将数据存储在8个不同的应用程序中时,很难清晰,完整地了解客户如何与您的品牌互动。 您无法清楚了解销售转换与产品使用之间的关系,或者电子邮件营销工作与客户服务交互之间的关系。 您无法全面了解业务情况。

Segment Sources allows you to solve the perennial problem of siloed data. It allows you to pull data from a vast number of disparate sources, integrate that data into a single warehouse, and then use a BI tool to view detailed analytics from that data.

细分来源可让您解决孤立数据的长期性问题。 它使您可以从大量不同的源中提取数据,将数据集成到单个仓库中,然后使用BI工具从该数据中查看详细的分析。

This solution is incredibly simple, and will save you months worth of time and effort. Without Segment Sources, you would be required to build and maintain an API layer, queue, transformation, batch, and load processes. You would have to navigate the idiosyncrasies of various systems and data structures, and when something changes, you have to manually update everything. Engineers would rather work on the product. Analysts would rather explore the data then wrangle it.

该解决方案非常简单,可为您节省数月的时间和精力。 如果没有细分资源,则需要构建和维护API层,队列,转换,批处理和加载过程。 您将不得不导航各种系统和数据结构的特质,并且当某些更改时,您必须手动更新所有内容。 工程师宁愿研究产品。 分析师宁愿探索数据然后将其弄乱。

With Segment Sources, you can connect all your data with a few simple clicks. Absolutely ZERO coding required. Simply enter your API keys and your up and running!

使用Segment Sources ,只需单击几下即可连接所有数据。 绝对需要零编码。 只需输入您的API密钥,即可运行!

Companies like Trunk Club, New Relic, Product Hunt, and Instacart are using Segment Sources to integrate data from apps like Salesforce, Intercom, Stripe, Zendesk, Twilio, and HubSpot.

像Trunk Club,New Relic,Product Hunt和Instacart这样的公司正在使用Segment Sources集成来自Salesforce,Intercom,Stripe,Zendesk,Twilio和HubSpot等应用程序的数据。

If you don’t have a data warehouse, Segment can host and manage one for you. Additionally, Segment partners have pre-built dashboards for common use cases.

如果您没有数据仓库,则细分可以为您托管和管理一个数据仓库。 此外,细分合作伙伴还为常见的用例预先构建了仪表板。

With a fully managed schema, Segment will automatically add new rows and tables when you track events, and compressed data types are utilized to keep your cluster small and your queries fast.

借助完全托管的架构,当您跟踪事件时,细分会自动添加新的行和表,并且利用压缩的数据类型来使您的集群更小,查询速度更快。

More and more, businesses are beginning to understand that interactions in email and support channels affect long-term customer engagement, retention, and revenue. Segment Sources allows you to monitor and analyze your entire customer experience from end to end. Rather than spending hours trying to compare reports across various applications, you can see all your data in one, organized location.

越来越多的企业开始认识到,电子邮件和支持渠道中的互动会影响长期的客户参与度,保留率和收入。 细分来源可让您从头到尾监控和分析整个客户体验。 您无需花费大量时间尝试比较各种应用程序的报告,而是可以在一个有组织的位置查看所有数据。

And with Segment processing more than 50 billion API calls per month for thousands of customers, Segment is built to scale.

借助Segment每月为成千上万的客户处理超过500亿个API调用,Segge可以进行规模扩展。

Segment Sources has extremely competitive pricing, starting with FREE accounts.

从免费帐户开始,Segment Sources的价格极具竞争力。

You have loads of data available to you in your business. The question is, can you actually read it in a way that empowers you to make intelligent decisions about your business? Segment allows you to do just that.

您的业​​务中有大量可用数据。 问题是,您实际上可以以一种使您能够做出明智的业务决策的方式来阅读它吗? 细分允许您做到这一点。

翻译自: https://www.sitepoint.com/segment-makes-your-data-play-nice/

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